2018年广州太古汇Hennessy 轩尼诗快闪店案例

Hennessy 轩尼诗快闪店

Hennessy CNY Pop-up Store 2018

2018年01月18日-01月21日

广州太古汇

值此2018年新春即将来临之际，轩尼诗快闪店营造出了浓浓的有中国特色的新年喜庆气氛，为大家送上美好的新年祝福。 | Chinese New Year 2018 will soon be upon us. The Hennessy CNY pop-up store creates the festive atmosphere to celebrate and wish a prosperous 'year of the dog’. (designed, produced and managed by AUDITOIRE China)

在场嘉宾都有机会在由中国插画艺术家江杉设计并绘制的精彩艺术作品前合影留念。作品里每一个描绘的细节元素都以一种丰富多彩、充满活力的方式表达了对新年的祝愿。

The guests have the opportunity to take a photo with the spectacular art-piece by the Chinese eclectic illustrator Shan Jiang as background. Every depicted element embodies a wish for the new year in a colorful and vibrant way.

快闪店为嘉宾提供了一系列的互动活动，包括书法工作坊，轩尼诗产品展示，轩尼诗VSOP和XO的试饮活动以及更多关于品牌历史和多种产品种类的知识介绍。

The pop-up store provides a series of interactive activities including a calligraphy workshop, as well as a showcase of Hennessy family bottles and an opportunity to taste the Hennessy VSOP & XO cognacs and to learn more about the brand's history and products.

2月3日至6日，轩尼诗快闪店将带着这欢乐的春节气氛来到杭州in77 C区 。

This immersive installation will bring the joyous atmosphere of the CNY to Hangzhou too, at In 77 Zone C from 3rd to 6th February.

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